Articles

  1. The Journey Begins
  2. Cookies and Device IDs
  3. Advertising Sales Forms
  4. The Top 5 Holding Companies
  5. Ad Industry Structure
  6. SDKs vs. APIs
  7. Ads.txt
  8. Cookie Syncing
  9. General Data Protection Regulation (GDPR)
  10. Accelerated Mobile Pages (AMP)
  11. 3rd Party Ad Tags
  12. Facebook
  13. Google Analytics
  14. Google Products in Ad Tech
  15. Email Marketing
  16. Supply Path Optimization (SPO)
  17. Ad Tech Ecosystem
  18. Digital Out of Home (DOOH)
  19. Advertisers/Agencies
  20. Trading Desks
  21. Demand Side Platforms (DSP)
  22. Data Management Platforms (DMP)
  23. Ad Exchanges
  24. Supply Side Platforms (SSP)
  25. Publishers
  26. Ad Servers
  27. Measurement and Attribution
  28. Location Targeting
  29. Rich Media
  30. Viewability
  31. Ad Fraud
  32. Cross-Device Targeting
  33. Header Bidding
  34. Native
  35. Pricing Models
  36. Duopoly
  37. Bid Caching
  38. Bid Shading
  39. Ad Stitching
  40. How to Create an Ad Exchange
  41. Brand Safety
  42. Key Performance Indicators (KPIs)
  43. Video Ad Serving Template (VAST)
  44. Bid Stacking
  45. Video Advertising Overview
  46. ATSC 3.0
  47. Video File Definitions
  48. SIVT and GIVT
  49. Google’s Unified Auction
  50. FTC Impact on Digital Advertising
  51. California Consumer Privacy Act (CCPA)
  52. An Updated Header Bidding Wrapper Overview
  53. SameSite Cookies
  54. Death of the 3rd-Party Cookie
  55. Supply Chain Fee Breakdown and Transparency
  56. CTV and OTT in 2021
  57. Facebook Updates
  58. Video Game Advertising in 2023
  59. ChatGPT – What’s all the Buzz?