William Chen

Founder & Publisher

Simply Ad Tech is written by William Chen. His fascination with digital marketing started on the sell side, where he maximized ad inventory yield for the publisher Daily Mail. After several years on the publisher side, he joined the DSP Adelphic, where he built client relationships and guided them to an eventual mastery of the platform. Next, he joined the leading exchange in trust and transparency TRUSTX, where he established and optimized technical relationships with marketers, DSPs and Publishers. He is currently at Jellyfish, where he manages campaign strategy, setup, and optimization for a list of premium clients. No matter how much he has learned and experienced over the years, the industry is ever-changing. His motto is “learn something new everyday”.