Email marketing has been one of the staples in marketers’ arsenals when it comes to reaching their audience. By sending relevant information which can inspire and help their audience, brands can engage their audience to take positive actions with their brand. With email marketing, marketers can:
- Introduce a new product
- Lead generation
- Direct their audience to a promotional sale
- Encourage their audience to invite their friends to join
- Develop relationships with their audience
- Create effective email sequences with an end goal of getting the user to subscribe for a subscription, leave a positive review, or to purchase a product
Popular Email Marketing Solution Providers
- Constant Contact
- Constant Contact offers templates that work for everything from restaurants and blogs to real estate as well as ecommerce, and retail. You can track your open and click-through rates for every campaign right from your dashboard, so you’ll always know exactly how each campaign is performing.
- MailChimp
- MailChimp has been a top contender in the email marketing space for years and I decided to go with them as my email marketing service provider. Their platform is easy and intuitive to use, and there are many different templates and customization options available. Below is an actual email campaign shown in mobile format to launch one of our products. Visitors would be incentivized to make a purchase on Amazon with a coupon code.
- MailChimp has been a top contender in the email marketing space for years and I decided to go with them as my email marketing service provider. Their platform is easy and intuitive to use, and there are many different templates and customization options available. Below is an actual email campaign shown in mobile format to launch one of our products. Visitors would be incentivized to make a purchase on Amazon with a coupon code.
- AWeber
- AWeber comes with all the essential tools you need to grow your email list. You can design email newsletters with the drag and drop builder, automate email sequences, and create mobile-responsive signup forms that looks great on any device.
- GetResponse
- Their Perfect Timing feature will predict the best time of day to automatically send emails out to subscribers, which they claim could help you increase open rates by up to 23% and click rates by up to 20%.
- ConvertKit
- ConvertKit is a fairly new email marketing platform which is gaining traction. You can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a value journey.
Sources
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